Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re unwilling to stand out, don’t even bother trying. There are too many options, too many competitors willing to take your place.

You can stand out, and win the battle for attention, using your personality’s natural ability to fascinate your listener.

Fascination is an intense emotional focus.

When you fascinate a customer or co-worker, they become completely focused on YOU. They stop fidgeting and thinking about their to-do list. They become fully immersed in your message.

You achieve this intense emotional focus by understanding your personality’s unique Fascination Advantage.

This is the key to building authentic connections.

Our research shows that when you fascinate a prospect, you are more likely to earn respect, build trust, and sell products.

We each have a natural talent for attracting attention. You don’t have to fake it or rehearse it—it’s already there, hardwired into your personality. You just have to identify it and use it.

Once you understand your own Fascination Advantage, you can start to really hone it. (This is where things start getting fun.) You can refine and perfect your personal brand, instead of feeling overwhelmed and confused.

Once you get super clear on the value that you offer⎯ others can get clear on it, too.

Stand up for what makes you different, and better.

Understand what makes you outstanding.

Stand out, or don’t bother.