7 Tactics for Crafting Fascinating Messages Based on Your Fascination Advantage

Crafting messages that captivate and engage doesn’t have to be complicated. When you understand your primary Fascination Advantage, you can tailor your communication to reflect your natural abilities. Each Advantage offers a unique approach to crafting messages that will resonate with your audience and drive action.

Here’s a breakdown of how each Advantage can shape your messaging:

1. INNOVATION: Shake Things Up
With the Innovation Advantage, your strength lies in offering fresh ideas and disrupting the norm. Your messages should focus on creativity and bold new concepts, encouraging others to think outside the box. You thrive when breaking convention, so let that shine in your communication.

Your formula for creating fascinating messages:
Invent solutions to tweak tradition and you will change the game

2. PASSION: Connect with Emotion
Your Passion Advantage helps you build warm, emotional connections. Your messages should be filled with energy, stories, and enthusiasm that draw people in. By speaking from the heart, you can inspire deep connections and motivate your audience.

Your formula for creating fascinating messages: 
Connect with emotion and you will build warm relationships

3. POWER: Lead with Authority
If you have the Power Advantage, your messages should reflect your confidence and authority. People look to you for leadership, so your communication should be bold and decisive, showing that you’re in control and ready to take action.

Your formula for creating fascinating messages: 
Define your position and you will be an authority

4. PRESTIGE: Strive for Excellence
With the Prestige Advantage, your focus is on achieving the highest standards. Your messages should highlight your commitment to excellence and your ability to deliver top-tier results. By showcasing your expertise, you earn the respect and admiration of your audience.

Your formula for creating fascinating messages: 
Set higher standards and you will earn respect

5. TRUST: Build Loyalty Through Consistency
Your Trust Advantage is all about stability and reliability. Your messages should emphasize consistency and the long-term benefits of working with you. By showing that you deliver on your promises, you’ll build loyalty and trust with your audience.

Your formula for creating fascinating messages: 
Never waver and you will build loyalty

6. MYSTIQUE: Keep Them Guessing
With the Mystique Advantage, your strength lies in what you don’t say. Your messages should be subtle, leaving just enough unsaid to spark curiosity. By holding back, you invite your audience to lean in and engage more deeply.

Your formula for creating fascinating messages:
Reveal little information and you will get people thinking

7. ALERT: Focus on the Details
Your Alert Advantage means you’re detail-oriented and precise. Your messages should be clear, concise, and actionable, ensuring nothing is overlooked. By focusing on accuracy, you prompt fast, confident decision-making from your audience.

Your formula for creating fascinating messages: 
Focus on the details and you will prompt fast action



By understanding your Fascination Advantage, you can craft messages that reflect your natural abilities and captivate your audience. Whether you lead with creativity, emotion, authority, or precision, each Advantage provides a unique pathway to fascinating communication.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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