9 instant inspirations for writing to fascinate

Okay. I’ll be honest.

This sentence isn’t great.

Neither is this sentence.

Why? Because I have writer’s block.

Every author needs inspiration. Including you.

You might not think of yourself as an author, but you are.

If you’ve ever written an email, or a LinkedIn profile, or blog post, or birthday card… You are an author.


We live in a distracted and cluttered world. When you fascinate your reader, your ideas earn the attention they deserve.

These inspirations helped me as I struggled to finish my new book, Fascinate. More on that later.

Now I want to inspire you to make words that make a difference.

9. Forget what your business card says. You are a writer. (Click to tweet!)

In my studies inside companies such as AT&T, I found that the ability to communicate is now the single most important factor for success.

8. Live in verbs. (Click to tweet!)

Verbs prompt action. Use more verbs writing¾ and in your life. Less thinking. More doing.

7. Sometimes, finished beats perfect. (Click to tweet!)

It’s easy to become so perfectionistic that you freeze. Writing can become downward spiral of typing and deleting. That’s okay. Know when to give yourself permission to not over-think every word.

6. When someone reads your writing, they should “hear” your voice. (Click to tweet!)

Write as you speak, so your words are authentically yours. Be colloquial. Or be precise. Be whoever you naturally are, but then be it on purpose.

Fascinate-the-book-II-wcap.jpg5. There’s a reason it’s called a breakthrough. You have to actually BREAK THROUGH something. (Click to tweet!)

Just because it’s difficult doesn’t mean it’s not worth it.

4. Beware the comfort zone. (Click to tweet!)

Some of us love to write, some don’t. All of us are busy. Yet get off autopilot. It’s worth the effort. You could incorporate a memorable quote, or provocative statistic. Me, I love weird colloquial expressions. (Yee-haw!)

3. Every act of writing is an opportunity to change the world. (Click to tweet!)

Writing doesn’t just live in books. It lives in birthday cards and love letters. It lives in the little yellow post-it note that tells someone you’re thinking of them. You don’t have to be an “author” to write words that matter.

2. You and your message are a team. (Click to tweet!)

Your message must battle against endless distractions in order to stand out. Your message can’t do it alone. You two are a team.

1. Make your memoirs worth reading. (Click to tweet!)

The more fully you live, the more fully you’ll write. Live a life filled with experiences and passions and people that inspire you to inspire your reader.


Share a comment about your writing… Tell us what you love or loathe about communicating through writing.


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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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