A Dormant Alert personality looks at the big picture

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip.

Your DORMANT Advantage is your most exhausting form of communication. It’s how you are least likely to surpass others. Tread carefully in these areas, because this form of communication is your “quicksand.” And it will cost you a disproportionate amount of time and energy.

Here’s a look at what it means to have a Dormant Alert Advantage…

Avoid jobs that are highly regimented or tightly controlled. Instead, find ways to succeed using your natural mode of communication, your “wellspring,” or Primary Advantage.

Since you have a Dormant Alert Advantage, your personality adds value in a very different way. Here’s why using it feels like quicksand…

Rather than focusing on deadlines and structure, you enthusiastically pursue opportunities. You tend to steer toward a goal rather than become mired in the details of how to get there.

  • You may be perceived as optimistic.
  • Your “can-do” attitude invigorates those around you and makes them want to follow you.
  • You prefer to look at the big picture.
  • You’re unlikely to be your most successful when forced to measure or manage meticulous details.

You usually don’t look at how something might fail but tend to focus on how it will succeed. Although you recognize that failure is a part of life, it doesn’t keep you from pursuing your goals.

Your quest for variety and new experiences usually means you move head-on into areas and ideas that ALERT personalities might avoid.

Don’t know whether you have a Dormant Alert Advantage? No problem!

Log back into your report here to discover your own Dormant Advantage and how it affects the way you communicate.

If you don’t yet have a Complete Fascinate Profile with information about your Dormant Advantage, you can upgrade when you log into your Fascinate Account here.

How does your Dormant Alert Advantage affect the way you communicate? Tell us in the comments below!

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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