A Dormant Innovation personality produces consistent results

Want to hear Sally explain DORMANT Advantage? Click the button on the right to listen to a short audio clip.

Your DORMANT Advantage is your most exhausting form of communication. It’s how you are least likely to surpass others. Tread carefully in these areas, because this form of communication is your “quicksand.” And it will cost you a disproportionate amount of time and energy.

Here’s a look at what it means to have a Dormant Innovation Advantage…

You dislike situations that feel unpredictable or random. You should avoid jobs that require you to constantly react and reinvent. Instead, find ways to succeed using your natural mode of communication, your “wellspring,” or Primary Advantage.

Since you have a Dormant Innovation Advantage, your personality adds value in a very different way. Here’s why using it feels like quicksand…

You are perceived as stable, trustworthy and consistent. You don’t typically surprise others with what you say or what you do. You can normally be counted upon
 to get the job done the right way, and on time. Your predictability is why people depend on you.

  • You prefer to follow routines and set plans.
  • You are generally known for loyalty and consistency.
  • You are honest, and like to stand by your word.

Most likely, you influence others through strong relationships and respect. Unlike INNOVATION personalities, who tend to have an irreverent style, you typically persuade others by respecting their thoughts and opinions and being inclusive in your decision- making and style of working.

Because of your stability and the sense of comfort you offer, people know that what you say is what you mean.

Don’t know whether you have a Dormant Innovation Advantage? No problem!

Log back into your report here to discover your own Dormant Advantage and how it affects the way you communicate.

If you don’t yet have a Complete Fascinate Profile with information about your Dormant Advantage, you can upgrade when you log into your Fascinate Account here.

How does your Dormant Innovation Advantage affect the way you communicate? Tell us in the comments below!

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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