Personality archetypes | Fascinate Blog

Fascinate Archetypes in The Holiday: How Fascination plays a role in character development

Explore how Fascinate Archetype characters like The Beloved and The Trendsetter shape growth, connection, and charm in The Holiday.

Your personality’s dark side: Double Troubles

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…

Why We Obsess Over Celebrities (And What That Means for Your Brand)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire? What is it that…

In a world of MSG, be umami: How to be authentically fascinating

How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the next person to capture attention. But what if…

Double Trouble for Prestige: When arrogance takes over

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…

Three things brands can teach you

Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than strengths. How can this apply to…