Sally Hogshead | Fascinate Blog

Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the budget to build fancy…

How to know if your job is energizing (or just draining you)

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of them. Here’s the kicker: not only…

An introvert’s guide to feeling more fascinating

A quick introduction from Sally: A while back, a young woman walked into our office for a job interview. She wasn’t outgoing and bubbly. In fact, she almost didn’t make eye contact with me. She was…

Beware vanilla. Embrace pistachio.

Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the comfort zone. Far fewer…

How to fascinate even the most jaded audience

Nowhere is fascination more relevant than at a big meeting or conference. Even if your event has a limitless budget, it’s tough to impress your clients and audiences. Expectations are higher, and…

3 Insights about YOU (and your team)

Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people…

Helping the Passion employee thrive

You want your employees to be happier, more content, and more productive, right? Of course you do. They want that, too. So, we all want the same thing. There’s just one little problem: managing each…

Your own personal style of greatness

Back in 2009, I met someone who would go on to impact the lives of millions of people in an incredibly positive and fascinating way. His name is Lewis Howes. You may have heard about Lewis. He was a…

How our kids fascinate the world

As I was working on my latest book, I reflected on this sweet memory from several years ago, when I was putting the final touches to FASCINATE: How to Make Your Brand Impossible to Resist. I just had…

Voice your Opinion of Authority

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a reputation as a confident and…