creativity
Showing 1–8 of 8 posts
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Fascinate and Find Out: August Highlights
It’s the August Edition of Fascinate And Find Out (#FAFO) where we recap what we’ve found Fascinating out in the wild. (Have something you want us to consider for September? Send it our way! Email us…
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Harness the Power of Mystique in Your Marketing: Lessons from Taylor Swift’s Album Launch
Let's explore how Taylor Swift leveraged Mystique in the marketing of her latest album launch in order to become the most streamed artist in a day in Spotify history.
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Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch
Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the budget to build fancy…
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Five ways to know you’re adding value
Once you know what makes you valuable to others, you’ll communicate more authentically. You'll feel more confident and you'll be more likely to make a positive impression. The more value you add, the…
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How our kids fascinate the world
As I was working on my latest book, I reflected on this sweet memory from several years ago, when I was putting the final touches to FASCINATE: How to Make Your Brand Impossible to Resist. I just had…
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8 ways to make someone happy in a “wimzickle” world
One day, when my kids were young, they were all having a bad day. Nothing made them happy. So I asked them to make a list of ways to make other people happy. Here’s what they wrote... 8 ways to make…
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The greatest way to empower a woman
Do you know a woman who underestimates herself? A woman who has no idea how amazing she is... whose heart is open to criticism? The world doesn’t know how to respond to a fascinating woman…
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My not-so-fascinating life (part II)
A personal story... Last year, I experienced a brutal period of time. 😔 My mom was in the ICU. I lived in airports and hospitals. Didn’t see my kids for weeks. Started having crippling daily…
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