Marketing | Fascinate Blog - How To Fascinate

Fascinate and Find Out: August Highlights

It’s the August Edition of Fascinate And Find Out (#FAFO) where we recap what we’ve found Fascinating out in the wild. (Have something you want us to consider for September? Send it our way! Email us…

How to Identify Advantages in the Workplace

In the workplace, you will either succeed or fail based on your ability to communicate with confidence. If you succeed, your words will motivate and inspire action from others. If you fail, your…

Harness the Power of Mystique in Your Marketing: Lessons from Taylor Swift’s Album Launch

Let's explore how Taylor Swift leveraged Mystique in the marketing of her latest album launch in order to become the most streamed artist in a day in Spotify history.

Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch

Gather round kids, for a branding story. Centuries ago, a tiny town in Wales struggled with a BIG branding problem: They needed to attract more tourists, but didn’t have the budget to build fancy…

How to start a cult for fun and profit

Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to sell, or teach, or…

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to get buy-in for boring ideas, because they're…

Winning the Lemonade Wars with 3 little words

One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the sidewalk, they made a game of it. Both kids set out…

How to get noticed in a sea of 467 million

You know those notifications you get from LinkedIn? The ones that tell you, “Hey! Someone’s looking at you!" No matter how often it happens, I still get a little rush of excitement...and anxiety. You…

5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here's how to apply them to your own brand. Not many brands are as fascinating…