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Blog brand identity company branding Fascinate Sally Hogshead Uncategorized

Is Fascinate a little TOO fascinating?

By Sally Hogshead

Yesterday, Fascinate officially went on sale. Yay!

Within a few hours, Amazon had already sold out.

You’re awesome… but maybe too much so?

You just out-smarted Amazon.

I’m incredibly grateful to you for taking ACTION on growing your business.

Amazon is officially out of stock of Fascinate, thanks to your flood of purchases and support.

Not to worry, HarperCollins, will get more books to Amazon ASAP. In the meantime, we’re still giving free bonuses here with other retailers.

When I wrote the last words of the last draft of Fascinate, I felt strongly it was important for your business. But I didn’t realize quite how much you’d agree.

You out-did Amazon. 🙂

P.S. I appreciate you. Thank you for recognizing the importance of a new, big way of building your business. 🙂

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Blog brand identity company branding Fascinate Sally Hogshead Uncategorized

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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