How to be more fascinating in social media

Expand your reach with strategic social media. Find out what’s going on in someone’s world, what they’re thinking about, and build a connection by supporting them.

Here’s how to construct a message that’s going to fire up your followers, cultivate interaction, and most of all, encourage sales by nurturing relationships.

Write down your answers as you ask yourself these questions.

Determine Needs.
Go to client or potential client social media page. What is their highest NEED? What are their pain points?

Expand your reach.
Which subjects fascinate them? How can you intelligently integrate these ideas into your strategy?

Demonstrate authority.
How can this be communicated in your content across several platforms?


Construct a message that’s going to fire up your followers, and cultivate interaction. (Click to tweet)

Build your social media by going to your client’s pages and determining their highest needs. (Click to tweet)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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