Take The Test

Blog personal brand

How to be more fascinating in social media

By Sally Hogshead

Expand your reach with strategic social media. Find out what’s going on in someone’s world, what they’re thinking about, and build a connection by supporting them.

Here’s how to construct a message that’s going to fire up your followers, cultivate interaction, and most of all, encourage sales by nurturing relationships.

Write down your answers as you ask yourself these questions.

Determine Needs.
Go to client or potential client social media page. What is their highest NEED? What are their pain points?

Expand your reach.
Which subjects fascinate them? How can you intelligently integrate these ideas into your strategy?

Demonstrate authority.
How can this be communicated in your content across several platforms?

TWEETABLES

Construct a message that’s going to fire up your followers, and cultivate interaction. (Click to tweet)

Build your social media by going to your client’s pages and determining their highest needs. (Click to tweet)

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

Consent(Required)
This field is for validation purposes and should be left unchanged.

Blog personal brand

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts
Personalites on your team (and how to lead them)
Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People respond in very individual ways to...

Voice your Opinion of Authority
Powerful people have a strong point of view. They lead with clear direction. ARE YOU POWERFUL? If you want to be perceived as a powerful leader, you must establish a reputation as a confident and...

How to make someone feel amazingly good about themself
The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now, let’s look at the people around...

Women Who Are Elevating Others Through Fascination
Women’s History Month is about more than looking back. It is about recognizing the leaders shaping what comes next. That is why we are calling it Women’s Future Month, because the work women are doing...

The Fascination Archetypes in The Holiday - A collage featuring character traits and scenes from the movie, including Cameron Diaz, Kate Winslet, Jude Law, and Jack Black.
Fascinate Archetypes in The Holiday: How Fascination plays a role in character development
An international house swap over the holidays, unlikely romances, a heartwarming friendship with a wise neighbor, and so much more! It’s The Holiday—the coziest, most feel-good Christmas movie that somehow makes personal growth look as...

Colorful gift boxes arranged on a white wooden background with text that reads 'The 2024 Fascinating Holiday Gift Guide.'
Make Gifting More Fascinating: A Holiday Gift Guide for Each Advantage
Holiday shopping can be stressful.  Finding the perfect gift for someone who seems to have it all?  Even harder. But what if you could shop based on their personality—giving a gift that celebrates their distinct...

Related Posts

The Hallmark Effect: Creating a Brand Experience People Love Year After Year
It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in full holiday swing,...

Anthem in action: Sally coaches a consultant
A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with Sally,...

8 Creative ways to apply personal branding
You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key...

Send this to a friend