How to Change the world

The world is not changed by people who sort of care.

The world is not changed by companies who sort of care.

The world is not changed by employees who sort of care.

The world is not changed by leaders who sort of care.

Sort of caring will get you run over by someone who actually does care.

Sort of caring is the on-ramp to obsolescence– a road that starts comfortably enough, but soon leads to the lonesomeness of obscurity.

Who changes the world?

The world is changed by people who passionately, relentlessly care– sometimes, unreasonably so.

People with the focus and excitement to bound through the Iditarod of obstacles that invariably blocks the path between “no” and “yes.”

If you want to sell anything worth buying, or do anything worth being proud of, you’ll need to more than sort of care.

If you only sort of care, then get out of the way, because the rest of us are coming through and we definitely do care.

Question: How do YOU want to change the world? Be sure to leave a comment with your greatest, world-changing idea below.

TWEETABLES:


The world is not changed by people who sort of care. (Tweet this!)

If you want to do anything worth being proud of, you’ll need to more than sort of care. (Tweet this!)

Sort of caring will get you run over by someone who actually DOES care. (Tweet this!)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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