How to fascinate with Innovation

Weird question:

Could you ever imagine buying dinosaur food?

How about the world’s most expensive dinosaur food?

(Sounds crazy, right?)

Here’s a LITTLE video with a BIG lesson about how any product can become impossible to resist.

No matter what you’re selling, you can earn more when you captivate customers.

Here’s a quote from my book, Fascinate: How to Make Your Brand Impossible to Resist:

“Even if you’re selling an ordinary product, when you cast a spell of fascination, you can transform a staple into a story line.” 

This dinosaur food example demonstrates how ANY product or service can raise prices. You won’t be a commodity when you apply creativity. It’s easier than you realize.


The world’s most expensive dinosaur food via @SallyHogshead #Fascinate (Click to Tweet)

Make your brand impossible to resist: via @SallyHogshead #Fascinate (Click to Tweet)

How to fascinate with Innovation: via @SallyHogshead #Fascinate (Click to Tweet)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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