How to fascinate with Innovation

Weird question:

Could you ever imagine buying dinosaur food?

How about the world’s most expensive dinosaur food?

(Sounds crazy, right?)

Here’s a LITTLE video with a BIG lesson about how any product can become impossible to resist.

No matter what you’re selling, you can earn more when you captivate customers.

Here’s a quote from my book, Fascinate: How to Make Your Brand Impossible to Resist:

“Even if you’re selling an ordinary product, when you cast a spell of fascination, you can transform a staple into a story line.” 

This dinosaur food example demonstrates how ANY product or service can raise prices. You won’t be a commodity when you apply creativity. It’s easier than you realize.

If three gummy worms can sell for $5… imagine what’s possible for your brand.

Take the first step to uncovering your top Advantage with the Brand Fascination Profile™. 

Join the waitlist now.

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

"Stand out, or don't bother" - quote by Sally Hogshead with an image of Sally standing next to the quote text
Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re unwilling to stand out, don’t...

Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People respond in very individual ways to...

The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now, let’s look at the people around...

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “ugghhh” feeling when you remember it. Here’s the kicker: not only do you...

In the workplace, you will either succeed or fail based on your ability to communicate with confidence. If you succeed, your words will motivate and inspire action from others. If you fail, your message could...

Women’s History Month is about more than looking back. It is about recognizing the leaders shaping what comes next. That is why we are calling it Women’s Future Month, because the work women are doing...

Related Posts

"Stand out, or don't bother" - quote by Sally Hogshead with an image of Sally standing next to the quote text
Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re unwilling to stand out, don’t...

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in full holiday swing,...

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate...

Send this to a friend