How to fascinate with Innovation

Weird question:

Could you ever imagine buying dinosaur food?

How about the world’s most expensive dinosaur food?

(Sounds crazy, right?)

Here’s a LITTLE video with a BIG lesson about how any product can become impossible to resist.

No matter what you’re selling, you can earn more when you captivate customers.

Here’s a quote from my book, Fascinate: How to Make Your Brand Impossible to Resist:

“Even if you’re selling an ordinary product, when you cast a spell of fascination, you can transform a staple into a story line.” 

This dinosaur food example demonstrates how ANY product or service can raise prices. You won’t be a commodity when you apply creativity. It’s easier than you realize.

Tweetables:

The world’s most expensive dinosaur food via @SallyHogshead #Fascinate (Click to Tweet)

Make your brand impossible to resist: via @SallyHogshead #Fascinate (Click to Tweet)

How to fascinate with Innovation: via @SallyHogshead #Fascinate (Click to Tweet)

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

1 Comment

  1. Terry Wingfield

    Hi Sally, I have a few questions.
    1. I was referred to your system by a friend that is a friend of your sister and bought the book right away and then I realized that I had taken your assessment earlier online and
    My primary advantage was Passion. I feel that is a more accurate description.

    I lost my email for the first account that I set up.
    Can I make a new account with that profile?

    2. I cannot find the code on the advanced book that just came in the mail.

    Thank you so much,

    Terry

Recent Posts

We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts.

Your brain travels through the world like a tourist walking through Times Square for the first...

The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface.

Personalities with primary MYSTIQUE Advantage reveal a fraction of themselves and...

In the book FascinateL Your 7 Triggers to Persuasion and Captivation, Sally Hogshead outlined the same seven triggers that the Fascinate System, and the premise of her 2014 book How the World Sees You is based...
Related Posts

We live in an always-buzzing world, pulled in all directions—by shiny objects, constant chatter, loud images, and text alerts.

Your brain travels through the world like a tourist walking through Times Square for the first...

The majority of an iceberg lies below the surface. The same is true with some people. Their personality strengths wait just below the surface.

Personalities with primary MYSTIQUE Advantage reveal a fraction of themselves and...

In the book FascinateL Your 7 Triggers to Persuasion and Captivation, Sally Hogshead outlined the same seven triggers that the Fascinate System, and the premise of her 2014 book How the World Sees You is based...
Send this to a friend