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How to keep them fascinated as a content marketer

By Sally Hogshead

You hear over and over that you need to be unique. To come at things with a fresh angle. To discover your winning difference.

It’s all true. And it’s not just the “art of marketing” that dictates these things. It’s the science behind what fascinates us.

You can try chasing trends by being a “me too” marketer. The legendary players, however, come not from chasing what’s happening, but by running in a different direction.

Click here to hear Brian Clark’s interview with Sally Hogshead  

In this 7-minute episode you’ll discover:

  • Why chasing trends is very bad for business
  • How to discover your winning difference
  • A broader (and important) definition of “creating content”
  • The content-driven approach to communicating your winning difference
  • What high performers do that others don’t
  • The business benefits of being fascinating
  • Why you shouldn’t focus on your strengths

This installment of New Rainmaker takes you on a journey with Sally as she outlines what it takes to develop a fascinating and unique position in your market. The answer might surprise you.

Don’t miss a single fascinating tip!

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Blog personal brand personality types Sally Hogshead

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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