Kate, It will be a khaki world without you

In 1994, I sat nervously in the office of a legendary New York ad agency. The creative director, Andy, told me that he’d soon be leaving the agency to help his wife launch her business.

“We’re making purses and handbags in our apartment, and then we’ll sell them.”

Privately, I couldn’t imagine how purses could possibly be cooler than advertising, but I said, “I’ll be sure to keep an eye out for them. What’s the brand name?”

He smiled, and said, “Kate Spade.”

Goodbye, dear Kate. You showed a generation of women how to express ourselves fully, without frill or frump, in the brightest polka dots imaginable.

The world will be a khaki place without you.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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