Gather round kids, for a branding story.

Centuries ago, a tiny town in Wales struggled with a BIG branding problem:

They needed to attract more tourists, but didn’t have the budget to build fancy hotels, or regal theaters. 

Visitors were so un-fascinating that the town was about to go bankrupt.

But then (cue the trumpets!) — 

In 1850, humble cobbler came up with a big idea… give the tiny town the world’s longest name. And thus was born the town of…


Yes. Seriously!

This fascinating name attracted attention, and with it, tourism dollars. Today, people visit from around the globe, growing its population and economy.

Jimmy Kimmel and staff members of the Huffington Post have competed in the annual contest to find the most “interesting” way to pronounce the name. 

My research shows that with a few strategic changes, people will wait in line for your services, post online about your products, refer prospects to your website, and compete to show you off to their friends. 

No matter where you live, or what you do for a living, you can make your own brand spellbinding when you apply the science of fascination.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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