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The 5 secret verbs of selling

By Sally Hogshead

If you have taken the Fascination Personality Test, you know how you communicate at your highest value. But what sort of results should you be trying to get from your messages?

To create messages that change behavior, identify exactly what action you want people to take. Rather than just making an announcement, start thinking of messages in terms of how they will:

1. ATTRACT customers

2. PROVE why you are the best choice

3. INCREASE urgency for an immediate sale

4. CONVINCE new prospects to switch to your product

5. RECOMMIT them to being loyal (when they might otherwise move to a competitor)

Learn more about messages, and about the three “hot buttons” of selling.

Download our free ebook here.

If you haven’t taken the Fascination Personality Test yet, you can take it here.

How do you make your message heard?

Tweetables:

If people don’t change their actions as a result of your message, that message failed. (Click to tweet.)

A brilliant product or a genius executive, can’t succeed unless they inspire action. (Click to tweet.)

Your Fascination ADVANTAGE works because you make it work. And that takes work. (Click to tweet.)

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Blog Personal Branding Freebies Personality Profile

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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