Three things brands can teach you

Listen to Sally Hogshead explain how to build your own personal brand based on her experience in advertising. Global brands recognize that differences matter more than strengths. How can this apply to your personal brand?

You can naturally succeed by focusing on what makes you different, instead of trying to be better.

Listen to the soundclip here.

If you haven’t taken the Fascinate Personality test, click her to to start building your personal brand.


Everybody has strengths, find what makes you different. (Click to tweet)

Stop chasing someone on a hamster wheel, and find out how you’re different. (Click to tweet)

Don’t struggle trying to be good at everything, excel at one thing. (Click to tweet)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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