After college, I discovered the field of advertising and instantly fell head over heels. My personality felt custom-built for this profession:
the creativity, the hallway brainstorming, the opportunity to create pop culture and invent taglines from a handful of ordinary words.
It fit so perfectly with my personality because I am a Catalyst.
Right from the start, in my second year in the business, I was the most award-winning copywriter in the country.
I opened my first advertising agency at age twenty-seven and went on to become a global creative director for major brands. Over the course of my advertising career, my clients broadcasted billions of messages through advertising campaigns for brands such as MINI Cooper, Nike, Godiva, Coca-Cola, and BMW.
Along the way, I learned how communication is received and interpreted, and which types of messages stand out in a crowded marketplace. Yet, that’s not the most important thing I learned. My experience in advertising taught me how to look at words and ideas through the eyes of others, and identify what others value.
I learned how the world sees you.
Great advertising isn’t about what a company wants to say. It’s about what the market wants to hear about, talk about, and buy. When companies don’t listen to what consumers need and want and value, they can damage their own brand.
Eventually, I left the world of television commercials and global print campaigns to become an entrepreneur. Yet my role today is essentially the same as it was when I worked in advertising.
I used to help brands communicate their most valuable qualities. Now, I do it for people.
Listen to my interview with John Lee Dumas on Entrepreneurs on Fire to find out how. I’ll give you an inside glance at my journey to becoming a successful Entrepreneur.
Click here to listen to my interview on Entrepreneur on Fire
To your fascinating success,
Sally
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