Hello my friends!
As I write this, I’m on a crazy deadline. My book, Fascinate, is going to be republished soon. I’m looking for a whole crop of new examples to describe what makes a company fascinating.
I’d love to get your input— and potentially feature you in the book!
I’m looking for ridiculously smart and simple examples of how brands fascinate their customers and their teams. The more obscure the example, the better!
I want this book to be chock full of yowza-cool examples. The kind of simple-but-genius examples that make you say WOW.
Have you had a fabulously fascinating customer experience lately?
Does YOUR company create a rabid culture of engagement among team members
Quick examples of the type of thing I’m looking for:
- LEGO® takes production very seriously— only 18 out of every 1,000,000 pieces fail to meet the company’s high quality standard.
- Google® used goats to reduce their carbon footprint. Instead of mowing down the weeds and brush on their property, they brought in 200 goats to eat and fertilize the grass.
- After initial training, Zappos.com offers team members $3,000.00 to leave the company. Those who take the money never come back, but those who refuse the offer remain– wholly committed to the goals and culture of the company.
In the comments below, give me a quick description. Just let me know how a product or business used a fascinating insight to jumpstart sales, build loyalty, or get people talking.
Help @SallyHogshead finish her book! Submit your most fascinating case study here. (Tweet this!)
Got a fascinating business story? Share it and be featured in @SallyHogshead’s new release! (Tweet this!)