To make a memorable impression in today’s world, you need to go beyond your skills and talents. You need to find the traits that differentiate you from the pack.
You need to stand out.
You need to capture attention.
You need to fascinate.
Anyone can become more fascinating....
Deal-makers and rain-makers
Birdwatchers and Eagle Scouts.
Lovers and fighters.
Road warriors and NASCAR fans.
Red Sox players and Bluetooth-wearers.
Marine biologists and martial arts instructors.
French bulldog owners and Persian rug collectors.
Whoever you are, wherever you are, and whatever you’re a part of, you can become more persuasive and influential.
Your employees can.
Your team can.
Your partners can.
More to the point, YOU can.
(And if you want to grow your business and career, you must.)
At your most fascinating, you are at your most valuable.
You can become more fascinating, and more valuable.
You can become more memorable. More exceptional. More of yourself.
More of what makes you YOU.
It all starts by discovering the best of how the world sees you.
What are your differentiating traits that set you apart from the competition? What is it that brings your loyal customers back, regardless of price or product?
- If you fascinate with the Trust Advantage, people respond to you because you are consistent and sincere.
- If you fascinate with the Innovation Advantage, you gain attention with your quick wit and creative solutions.
- If you fascinate with Primary Passion, you make an impression by your warmth and your ability to make immediate connections with others.
To become more fascinating, you don’t have to change who you are. You only need to become more of who you already are.
What are the essential qualities that live at the core of everything you are, everything you do, everything you believe, everything you stand for?
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