Who can become more fascinating?

To make a memorable impression in today’s world, you need to go beyond your skills and talents. You need to find the traits that differentiate you from the pack.

You need to stand out.
You need to capture attention.
You need to fascinate.

Anyone can become more fascinating….

Deal-makers and rain-makers
Birdwatchers and Eagle Scouts.
Lovers and fighters.
Road warriors and NASCAR fans.
Red Sox players and Bluetooth-wearers.
Marine biologists and martial arts instructors.
French bulldog owners and Persian rug collectors.

Whoever you are, wherever you are, and whatever you’re a part of, you can become more persuasive and influential.

Your employees can.
Your team can.
Your partners can.

More to the point, YOU can.
(And if you want to grow your business and career, you must.)

At your most fascinating, you are at your most valuable.

You can become more fascinating, and more valuable.
You can become more memorable. More exceptional. More of yourself.
More of what makes you YOU.

It all starts by discovering the best of how the world sees you.

What are your differentiating traits that set you apart from the competition? What is it that brings your loyal customers back, regardless of price or product?

  • If you fascinate with the Trust Advantage, people respond to you because you are consistent and sincere.
  • If you fascinate with the Innovation Advantage, you gain attention with your quick wit and creative solutions.
  • If you fascinate with Primary Passion, you make an impression by your warmth and your ability to make immediate connections with others.

To become more fascinating, you don’t have to change who you are. You only need to become more of who you already are.

What are the essential qualities that live at the core of everything you are, everything you do, everything you believe, everything you stand for?

Your Fascination Advantage reveals the answers.

Want to become more of you are at your best? We can help. Check out our suite of products here.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts
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Related Posts

The Fascination Archetypes in The Holiday - A collage featuring character traits and scenes from the movie, including Cameron Diaz, Kate Winslet, Jude Law, and Jack Black.
An international house swap over the holidays, unlikely romances, a heartwarming friendship with a wise neighbor, and so much more! It’s The Holiday—the coziest, most feel-good Christmas movie that somehow makes personal growth look as...

Colorful gift boxes arranged on a white wooden background with text that reads 'The 2024 Fascinating Holiday Gift Guide.'
Holiday shopping can be stressful.  Finding the perfect gift for someone who seems to have it all?  Even harder. But what if you could shop based on their personality—giving a gift that celebrates their distinct...

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in full holiday swing,...

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate...

Maybe you laced up those iconic Air Force 1s in the 90s (…and still rock them today). Maybe you remember cheering on your favorite team while decked out in their gear. Or maybe you think...

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of them. Here’s the kicker: not only...

Trick-or-treating is fascinating, right? The costumes… the decorations… the scary moist clump of smashed Tootsie rolls that somehow always sticks together by the end of the night. But… how could trick-or-treating become even more spellbinding?...

Ummm… Uhhh… That’s what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener’s impression of your confidence and conviction. It’s not easy to engage...

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