Imagine this.
A creative genius, named Josh, lives as an award-winning ad exec by day and a celebrated drag queen by night.
Josh meets elite physician, Brent, a leader of Martha Stewart’s medical advisors.
Josh and Brent fall in love, and rise together to the upper echelons of Manhattan success. Their careers were not just good, they were undeniably great.
But then in 2008, their story collapses with the 2008 recession.
The economy crashed. Careers collapsed. Their future was alarmingly uncertain, plummeting from elite achievement to humiliating insecurity.
Yet, there’s a happy ending to this story.
Dr. Brent Ridge and Josh Kilmer-Purcell not only survived, they built an empire with $100 million in annual sales.
If you don’t know them already, this is the story of Dr. Brent Ridge and Josh Kilmer-Purcell, founders of beauty line Beekman 1802.
Brent and Josh held fast to simple principles their parents taught them. Not all the trendy 2025 AI tactics, but the timeless tenets of wisdom.
If you have an idea, and readiness to bring it to life… a relentless belief in your product, and devotion to your customer, then you already have the humble starting point behind one of the world’s fastest-growing and most beloved brands.
Remember what I’ve always told you:
Don’t CHANGE who you are. Become MORE of who you are, at your best.
Same is true here. You don’t need to buy wisdom, or even learn it. Your own innate wisdom is just buried. Or ignored. Or forgotten. It’s already inside you, ready to apply to your big dream.
A couple of months ago, I had the delight of reading a pre-release copy of G.O.A.T. Wisdom. Here’s my official endorsement, on the back cover:
“G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn’t just a book you read, it’s one you experience, share, and return to again and again.” ~ Sally Hogshead, New York Times bestselling author
G.O.A.T. Wisdom just launched this week, and you can get it here.
