You’ve probably seen that bright green album cover everywhere by now. Maybe you’ve heard your kids blasting the tracks, or you’ve had the song “360” on repeat the entire summer because, let’s be real, it’s impossible not to vibe to it.
And let’s not forget how Kamala Harris’s team recently jumped on this trend as part of her marketing campaign.
It’s bold, it’s rebellious, and it’s making serious waves—it’s BRAT.
Brat Summer took over this year, defined by singer, Charli XCX’s carefree, messy, and confident aesthetic. The album sparked TikTok dances, viral fashion trends, and even political memes. It’s all about embracing your imperfections, living loudly, and standing out unapologetically.
(Sound familiar? Our leader, Sally Hogshead, is totally brat.)
With Charli XCX recently releasing her remix album on Oct. 11th and kicking off her North American “Sweat” tour, Brat Fall is officially here. 🍂
This isn’t just a music trend; it’s a movement. And it aligns perfectly with how we see things here at How to Fascinate. Brat Fall is about more than just style or attitude—it’s about embracing what makes you DIFFERENT, and leading with it.
Embracing Brat Fall with Your Fascinate Advantage
Let’s take a look at how your Fascinate Advantage can channel this Brat Fall energy:
Brat Innovation
Push the boundaries. You’re all about shaking things up, experimenting with unconventional ideas, and leading change. Brat Fall is your playground—get creative, break from tradition, and watch others follow your lead.
Brat Passion
Spark emotion, ignite connection. Brat Fall is about the energy you bring to every interaction. Your charisma makes people want to engage, connect, and follow your lead. With your Passion Advantage, you create an unforgettable impact through authenticity and enthusiasm
Brat Power
Command the room this season. With the Power Advantage, Brat Fall is about taking charge with authority. You lead with confidence, make bold decisions, and never shy away from speaking up. When you walk into a space, people take notice
Brat Prestige
Elevate the rebellion. For you, Brat Fall is about setting high standards while still breaking the mold. You show that rebellion and excellence go hand in hand, inspiring others to step up their game. You’re all about excellence, even when you’re challenging the norm
Brat Trust
Consistency with a twist. You’re the rock everyone relies on, but with Brat Fall, you show them that stability can come with a rebellious edge. Whether it’s in your actions or decisions, you keep things reliable while throwing in just enough unpredictability to keep it interesting
Brat Mystique
Keep them guessing. You don’t need to be loud to make a statement. Brat Fall for you is all about quiet rebellion—staying reserved, letting others wonder what you’re thinking, and making your move only when the time is right. Your mystique is your superpower
Brat Alert
Rebellion in the details. For you, Brat Fall is about being meticulous, precise, and intentional. While others may be chaotic, you rebel through flawless execution and perfect timing. Every choice you make is sharp, calculated, and impactful
Ready to make your mark this Brat Fall?
Start by taking the Fascinate Test to uncover your most valuable traits and learn how to channel them into every aspect of your life—especially this season of Brat Fall.
