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Showing 1–6 of 6 posts

  1. Do you write fascinatingly?

    Do YOU write fascinatingly? Most people don’t. Most people just crank out meaningless messages. Another Instagram post. Another Facebook update. Yawn. It may seem difficult to stand out in an…

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  2. How to start a cult for fun and profit

    Okay, you don’t actually want to start a cult. But how could your brand skyrocket engagement with your community? Committed fans help fuel your mission⎯ whether that mission is to sell, or teach, or…

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  3. 5 Tips for selling a radically creative idea to conservative clients

    In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to get buy-in for boring ideas, because they're…

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  4. How to sell a fascinating idea

    Ever had a game-changing idea… …but nobody saw the potential? Did your idea ever actually come to life? Or did it just sit on the shelf, feeling sad and increasingly dusty? Did your clients applaud…

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  5. How to crank out a fascinating idea in 60 seconds or less

    A trickle of sweat rolls down your cheek. Your mind starts freaking out. The adrenaline surges into turbocharge mode. You need an idea, pronto. The pressure to come up with an idea right before a…

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  6. 7 Ways to turn any meeting into a fascinating experience

    In a crowded, busy, distracted world… how can you design an experience that your audience will never forget? How can you inspire even the most jaded audiences? It’s tough to impress your clients and…

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