sell | Fascinate Blog - How To Fascinate

5 Tips for selling a radically creative idea to conservative clients

In the first half of my career, I worked in advertising, creating and pitching ideas to clients such as Mini Cooper and Godiva. I learned that it's easy to get buy-in for boring ideas, because they're…

How to sell a fascinating idea

Ever had a game-changing idea… …but nobody saw the potential? Did your idea ever actually come to life? Or did it just sit on the shelf, feeling sad and increasingly dusty? Did your clients applaud…

10 Embarrassing mistakes even smart people make over the phone

Ummm... Uhhh... That's what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener's impression of your confidence and conviction. It's not…

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three deadly threats to…

Elon Musk’s response to devastated Puerto Rico was a genius lesson in branding

"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never in his storied career has he proved them…