brand identity | Fascinate Blog

Elon Musk’s response to devastated Puerto Rico was a genius lesson in branding

"When I was in college, I wanted to be involved in things that would change the world." Elon Musk may have said those words decades ago, but perhaps never in his storied career has he proved them…

Fast Casual Summit: Why being different is better for your brand

This article appears on the Fast Casual site written by Shelly Whitehead. Originally posted on October 11th, 2016 Be different. It's not something you hear a lot. In fact, most of us are taught from a…

How to get a FREE copy of my new book, Fascinate

Do you love the word “FREE” as much as I do? I want to give you a free copy of my new book, Fascinate, with a limited BOGO (buy one, get one). I’ll show you how to BOGO, in this zesty video. Here’s…

Build Your Brand with ‘Fascination’

Marketing adds fascination to a brand, which in turn adds value. When a brand is fascinating, people will make greater efforts to find it, have higher engagement with it, and they will stay more…

How fascination is a brand’s trump card

This article appears in the Monday Morning Manager of The Globe and Mail publication written by Harvey Schachter. Originally posted on June 19th, 2016 Sally Hogshead was working as a creative director…

Fascinate, Revised and Updated: Your free excerpt

I’m giving you something I’m sorta kinda maybe not supposed to. It’s a secret excerpt from my new book, Fascinate: How to Make Your Brand Impossible to Resist. Why can I send you this sweet freebie?…

Is Fascinate a little TOO fascinating?

Yesterday, Fascinate officially went on sale. Yay! Within a few hours, Amazon had already sold out. You’re awesome… but maybe too much so? You just out-smarted Amazon. I’m incredibly grateful to you…

How to fascinate with Innovation

Weird question: Could you ever imagine buying dinosaur food? How about the world’s most expensive dinosaur food? (Sounds crazy, right?) Here’s a LITTLE video with a BIG lesson about how any product…

9 instant inspirations for writing to fascinate

Okay. I’ll be honest. This sentence isn’t great. Neither is this sentence. Why? Because I have writer’s block. Every author needs inspiration. Including you. You might not think of yourself as an…

This just happened… My new FASCINATE book is on the way

They're here! The galleys for my book, FASCINATE! Do you know what a "galley" is? A galley is an advanced reader's edition of a book, printed only once. Ever. Galleys are usually reserved just for the…