brand identity | Fascinate Blog

Meet Fascinate Certified Advisor Toi Sweeney

This post is part of a series where we’ll be getting to know members of our outstanding Fascinate Certified Advisor™ team. Our Advisors are expertly trained to coach individuals and groups on how to…

Team conflict (and how to fix it!)

The room hummed, filled to capacity with director-level executives, buzzing with a combination of caffeine and curiosity. I was leading a keynote at the global headquarters of a Fortune 100 brand…

Anthem in action: Sally coaches a consultant

A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with…

The greatest way to empower a woman

Do you know a woman who underestimates herself? A woman who has no idea how amazing she is... whose heart is open to criticism? The world doesn’t know how to respond to a fascinating woman…

6 little stories about big TV show appearances

Do you love Super Bowl commercials as much as I do? I’ve had the delight of being on national TV six times for segments about Super Bowl commercials. Super Bowl commercials can be hilarious…

7 ways to fascinate in your next meeting

Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice , and all eyes turn to you. Suddenly you realize… …everyone is fascinated. They’re listening to you…

6 fascinating communication tips from Super Bowl commercials

A note from Sally: As I type this for you, I’m preparing for my next interview about Super Bowl ads. (Woohoo!) Looking back on my previous national appearances, here's a quick stroll down memory lane…

Why We Obsess Over Celebrities (And What That Means for Your Brand)

Neuroscience explains why we're fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire? What is it that…

Double Trouble for Innovation: Creativity becomes anarchy

Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack…

How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three deadly threats to…