Find your personal brand’s specialty

When you unlock your Fascinate® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy from, you and refer you to their friends and colleagues.  The Catalyst is a combination of Primary Passion and Secondary Innovation. At their best, Catalysts are out-of-the-box, social, and energizing. Catalysts prefer to think in the big picture, and dwell less in the nitty gritty details.

What is your Archetype? How can you leverage your own natural Advantages to build a personal brand that works for you?

Watch Sally Hogshead as she describes what it’s like to be a Catalyst.

If you haven’t taken the Fascinate test take it here. 


You cannot be all things to all people. (Click to tweet)

You are not perfect for everything, but you are exactly right for some things. (Click to tweet)

“There’s a fine line in math between being creative and being erratic.” (Click to tweet)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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