When you unlock your Fascinate® Archetype, you discover your most valuable communication traits and how to use those in every interaction, so that people remember you, want to buy from, you and refer you to their friends and colleagues.  The Catalyst is a combination of Primary Passion and Secondary Innovation. At their best, Catalysts are out-of-the-box, social, and energizing. Catalysts prefer to think in the big picture, and dwell less in the nitty gritty details.

What is your Archetype? How can you leverage your own natural Advantages to build a personal brand that works for you?

Watch Sally Hogshead as she describes what it’s like to be a Catalyst.

If you haven’t taken the Fascinate test take it here. 

FASCINATE YOUR FOLLOWERS WITH THESE TWEETABLES:

You cannot be all things to all people. (Click to tweet)

You are not perfect for everything, but you are exactly right for some things. (Click to tweet)

“There’s a fine line in math between being creative and being erratic.” (Click to tweet)