You fascinate them.
Here’s a juicy little case study for you…
Over the past two decades of research on communication, I found that there are seven different ways to communicate and add value to your listener.
And I’ve built my email list around these Advantages – sending you content rich communication that shows you how to tap into what you’re already doing right.
It’s simple… When you add value to your listener, you fascinate them. And when they’re fascinated, they’re more likely to listen to you, buy from you, be loyal to you, love you.
So my team and I had an idea.
During launch week for my new book, How the World Sees You, we sent a customized video to each group with the same primary Advantage about why, and how they needed to read it.
And you know what? It was a huge success (it's been one of our most shared and influential emails of all time).
To build your email list you don’t have to change who you are. You have to become more of who you are. Discover how your personality is custom-built to win and you’ll stop being a commodity to your clients (future and present).
Have you seen the video on why each personality needs to read How the World Sees You? Would you like to see how we customized the other six?
Here's all 7 videos combined, if you'd like a peek behind the curtain.
What ways have you customized your business to stand out with clients and prospective customers? Let us know in the comments below!
To the most fascinating you,
Congratulations Sally on making #2 on the Best Seller List. I've been enjoying your book and am fascinated with all the work that has gone into it. Kudos to you and your team. Keep up the good work.