How to show 100,000 people their highest value

PF ShareImages Facebook.003 resized 600To launch Sally Hogshead’s best-selling book, How the World Sees You, we wanted a way to give back to our amazing community. Some way to help people pay it forward.  

After a few round-table discussions at the Fascination Laboratory, we came up with the idea for Project Fascination, and it was centered on this mantra:

The greatest gift you can give someone is to show them their own highest value. (Tweet This)

Once someone understands how they naturally add value, they blossom. They become more confident, more persuasive, and more influential.


Our idea was simple:

  1. Give our closest supporters a code to share the Fascination Advantage assessment (totally free) with their followers
  2. Give their followers a code of their own once they had taken the assessment
  3. Offer prizes to advocates who shared the most
  4. Watch it spread like wildfire

Project Fascination had a great turn out. In a few short months over 100,000 people discovered how they add distinct value, by taking the Fascination Advantage assessment.

It didn’t just happen though. We had to get the message out.

When the project started, it didn’t take off by itself. Our team had a plan for spreading the word (and your team can do the same).

If you’re looking to grow your email list or start a pay-it-forward movement yourself, here’s how Team Fascinate put it together:

  1. We created a landing page to drive participants to where they could easily register for their own free assessment code. This code would allow up to 100 users to take the assessment for free.
  2. Once participants had registered, they were directed to a resource page with easy ways to share their code. Our team provided them with social media posts, blog posts and email copy to share with their friends and followers.
  3. Members of Project Fascination were then introduced to our Project Fascination Facebook page, where they could share their success stories and ask questions. We also sent them weekly emails reminding them of resources for sharing and prizes they could win if they continued to share.

Screen Shot 2014 10 08 at 9.50.23 AM resized 600

Screen Shot 2014 10 08 at 9.52.06 AM resized 600

Project Fascination was a huge success. In just a short time over 100,000 people took the assessment, our most dedicated followers received the benefit of getting to know their audience better, and we almost doubled our email list.

If you have a message you’d like to get out today, we urge you to take a look at Project Fascination.

~ Team Fascinate

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

As Women’s History Month draws to a close, we’re shining a spotlight on incredible women who are making waves in their respective fields. Our friends over at SpeakersOffice recently featured our fearless leader, Sally Hogshead,...

What’s your Halloween personality? Are you devilish or angelic? Ghoulish or glamorous? Normally, we show you how to be more authentic. But Halloween is different. For one night, you can unleash your secret streak of...

Related Posts

  For your reading pleasure… my hand-picked collection of a dozen instant inspirations.  Ready… set… go! 12. The greatest value you can add is to become more of yourself. On some level, we all have...

Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People respond in very individual ways to...

  Your personality has valuable, captivating differences. These attract people to you, and help you build relationships. Yet we all have one fatal flaw. When you get stressed, or tired, or out of whack, you...

Send this to a friend