The greatest way to empower a woman

Do you know a woman who underestimates herself?

 A woman who has no idea how amazing she is… whose heart is open to criticism?

The world doesn’t know how to respond to a fascinating woman. Fascinating women are dangerous. 

The world tells women: 

Be fascinating… but not too fascinating.

Be confident… but not too confident, because then you’re bitchy.

Be passionate… but not too passionate, because then you’re dramatic and clingy.

It’s okay to be introspective, just not cold and aloof.

Be the best you can be, just as long as you’re not competitive.

You’re too much this. You’re not enough that.

Be something. Just not too much of anything.

You can play… but play small.

The world has plenty of words to tell a woman what she’s doing wrong, but very few ways to tell her what she’s doing right.

This “be-fascinating-but-not-too-fascinating” thing is the new glass ceiling.

Over the course of the last decade I’ve researched over half of a million women. And what I learned broke my heart.

When we tell women not to be “too fascinating,” here’s the result…

  • Insecurity, hesitancy, awkwardness
  • Feeling ignored and forgotten
  • Unable to make a difference
  • Lower earning potential
  • Fear of competing
  • Feeling unimpressive or even insignificant

Yet when you show girls what they’re already doing right, the conversation shifts…

  • Confidence
  • Higher performance
  • Faster progress and results
  • Acknowledgement, recognition, admiration
  • Higher earning potential

Listen to Sally explain in this short audio clip.

The greatest way to empower a woman is to recognize her unique specialty. 

We think that if we ask for attention and don’t contribute anything worthwhile in return, then we’ve failed.

The conversation goes like this:

“There’s something wrong with you, and you need to fix yourself. Fix that, and you’ll be okay.”

I want to tell you this:

You do not have to fix anything. 

You do not have to change who you are. You only have to become more of who you are, at your best.

 We need to stop trying to fix women, and instead, identify what they’re already doing right… so they can do more of it.

In order to look at yourself in a new way, and to see how the world sees you at your best, I have to give you a new lens. I have to give you a new way to see yourself.

Imagine if you had a magic mirror.

When you looked into this mirror, it wouldn’t play back all the things that were wrong with you. It wouldn’t show you the ways you need to fix yourself, or those so-called flaws and insecurities. Instead, what if you had a mirror that could show you how other people see you at your best? 

We can start changing the conversation, that women can change the world. 

In order to change the world, a woman doesn’t have to change herself.

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

The Fascination Archetypes in The Holiday - A collage featuring character traits and scenes from the movie, including Cameron Diaz, Kate Winslet, Jude Law, and Jack Black.
An international house swap over the holidays, unlikely romances, a heartwarming friendship with a wise neighbor, and so much more! It’s The Holiday—the coziest, most feel-good Christmas movie that somehow makes personal growth look as...

Colorful gift boxes arranged on a white wooden background with text that reads 'The 2024 Fascinating Holiday Gift Guide.'
Holiday shopping can be stressful.  Finding the perfect gift for someone who seems to have it all?  Even harder. But what if you could shop based on their personality—giving a gift that celebrates their distinct...

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in full holiday swing,...

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate...

Maybe you laced up those iconic Air Force 1s in the 90s (…and still rock them today). Maybe you remember cheering on your favorite team while decked out in their gear. Or maybe you think...

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “uuuugh” feeling when you remember one of them. Here’s the kicker: not only...

Trick-or-treating is fascinating, right? The costumes… the decorations… the scary moist clump of smashed Tootsie rolls that somehow always sticks together by the end of the night. But… how could trick-or-treating become even more spellbinding?...

Ummm… Uhhh… That’s what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener’s impression of your confidence and conviction. It’s not easy to engage...

We all know the story: Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present, and Yet to Come, who guide him through a journey of transformation. But what if these Ghosts came to...

Related Posts

It’s almost that time of year again…when small-town snowfalls, holiday lights, and unexpected romances fill our screens. Whether you love them or love to laugh at them, Hallmark movies are back in full holiday swing,...

Take a moment… Picture this… You walk towards your kitchen and instantly feel your lips turn up into a slight smile, you take a deep breath in, and your mouth starts to salivate. Homemade chocolate...

Maybe you laced up those iconic Air Force 1s in the 90s (…and still rock them today). Maybe you remember cheering on your favorite team while decked out in their gear. Or maybe you think...

Send this to a friend