The perfect words to describe you: Your Anthem

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It’s not easy to find the words to explain who you are.

But imagine knowing exactly which words describe who you are, at your best.

Once you find the perfect words, they become more than just words. They’re like an anthem, giving you a rallying cry.

Your Anthem is a simple phrase that does the talking for you. It’s a tagline for your personality. It’s like your own personal version of Nike’s “Just do it.”

Once you and I create your Anthem together, we’ll make it really easy for people to recognize and reward you for who you already are.

Imagine being able to come in to work and being recognized exactly for what you are already doing right.

My Anthem is Fascinating Communication. I want to help you create your own Anthem and build your personal brand.  The Fascination Advantage system will show you how the world sees you, at your best.


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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.


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