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The ROI of your personal brand

By Sally Hogshead

In a competitive environment the most fascinating option always wins. If you don’t have the biggest budget you have a choice. Be fascinating, or outspend the competition. But what’s the return on investment when you fascinate? It has to do a lot with your personal brand.

People will pay 4 times as much for a product, even for you. If you can create immediate emotional responses with your personal brand, people will be more willing to pay you. The same way people will pay for a product that is more fascinating.

Watch an excerpt from a speech were Sally Hogshead show how people are  likely to pay 4 times more for a fascinating product.

How can you fascinate? It all starts with a personal brand. Find yours by taking our personality test.

Tweetables:

In a competitive environment the most fascinating option always wins. (Click to tweet.)

You can have the biggest budget or you can be the most fascinating. (Click to tweet.)

Brand can charge more for the same product, but only if they fascinate the consumer. (Click to tweet.)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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