The book, Fascinate, lays out the same seven triggers that HowtoFascinate.com is based on. But if you’ve read the book, you’ll notice that two of the triggers have different names: LUST and VICE.
When Sally and her research group started to move away from looking at how brands fascinate and started focusing strongly on how people fascinate, they realized that LUST and VICE were feelings and states-of-mind that brands evoked.
Here, Sally explains how the LUST and VICE triggers were reimagined in HowToFascinate.com.
Brands trigger LUST. People trigger PASSION. Each is equally fascinating. @HowtoFascinate http://bit.ly/Kpqb8X
Brands stir up VICE. People stir up REBELLION. Each is equally fascinating. @HowtoFascinate http://bit.ly/Kpqb8X