Whether real or fictional, we have certain expectations when it comes to a famous person's brand.
Although we may not know them personally, we have a basic understanding of who they are based solely on how they are portrayed in movies and the media.
How does your audience see you? Through what lenses do they see you?
By comparing yourself to the popular conception of well-known personalities, it becomes easier to understand how the world sees you--plus, it's kind of fun. Are you a Steve Jobs? Or a Lady Gaga? Maybe you're a Thomas Edison! Let's find out.
STEP 1: Take the personality test
Take the Fascination Advantage® Assessment to uncover your top 2 Advantages. Already taken the assessment? Great! Move on to Step 2.
STEP 2: Identify your Archetype
Identify your Fascination Archetype using the matrix below. Start by finding your primary Advantage row, then your secondary Advantage column. The interesection will point to your Archetype.
STEP 3: Find your famous counterparts
Find your celebrity counterparts. Once you know your Archetype, you'll see your celebrity counterparts listed as well.
STEP 4: Make the connection
Your famous counterparts are fascinating for so many reasons. What can you learn from them?







I have struggled (in a very positive way) with having Power as my primary advantage. However, having only men as examples for my communication style further challenges my ability to feel affinity for Power. While I really found this celebrity post fun, I suggest you include both male and female examples in the future.
James Bond is a fictional character and not a celebrity.
Understanding oneself is the key to unleashing the greatest potential. Thanks Sally for the awesome products. š
Madonna....yeah! And I bet she likes Pistachio!
I got Don Draper... hmmm, seems to be quite a contrast to me... I'm a 32 yo digital copywriter and FEMALE. Def no Don Draper. In fact, he's not even real!?
I'm honored to share the archetype with Malcolm Gladwell!
*face palm* Should have known!
Jeff Bezos is my homeboy. No idea who that is so I'm going to go find out!
I'm honored to be communicating like The Great Mediator Abraham Lincoln and the Good Citizen Newscaster Uncle Walter Cronkite. As a 4'10" female, I bear more resemblance to Mary Todd and Barbara Walters.
I am rather encouraged to see I speak like Sally Hogshead! Ronald, Wolfgang, Oprah, Denzel & Steven Covey. Guess its time to get busy š Sweet company to align with