Why you need instant influence

One hundred years ago, the average attention span was 20 minutes long. It was estimated that the attention span grew one minute for each year of age, up to the age of 20.

Now it’s 9-seconds.

That’s all we get before our customer’s brain makes a decision to either stay focused or find something better. In this distracted
environment, you must immediately spotlight your unique competitive advantage.

The Fascination Personality Test has been built for a 9-second world. Where we have so much information sent to us, we dismiss most of it as spam.

What does all this mean for you?

When you meet someone at a networking event, or greet a client, or address a new employee, you have only a few seconds to introduce yourself, and your message. Unless you have achieved celebrity status within your network or industry, you simply have to think about how you will introduce yourself. Otherwise, you don’t stand a chance of being remembered.

Download our ebook and learn why you need instant influence.

Take our personality test here.

Tweetables:

Being the best isn’t enough, if nobody knows you’re there. (Click to tweet.)

The addictive nature of web browsing can leave you with an attention span of 9 seconds. (Click to tweet.)

Fascinating people triumph because they earn the customers’ attention. And they do it quickly. (Click to tweet.)

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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