Your 7 Fascination Advantages

When you add value to your listener, you fascinate them.

Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you and your message.

After a decade of research with over one million professionals, I’ve found that there are 7 different ways to communicate, and add value to your listener.

If you’ve taken the Fascinate® test, you know that you already have naturally fascinating qualities that positively shape how the world sees you. I call these your  7 Fascination Advantages.

You have all seven Advantages in your personality. In theory, you could use any of them to communicate your message. But there is generally one that comes most naturally for you.  This is the way that you most effortlessly and effectively communicate, when you most successfully capture people’s attention and make them want to connect with you and do business with you.

In this video I’ll walk you through a refresher on the 7 different Fascination Advantages.  Think of this as a refresher on the Fascinate System, so that you can revisit your own Advantages and work to become more intensely valuable to those that matter most.


Need a refresher on your Fascination Advantage® and how you can use that to position yourself? Log into your account and review your report today.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

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Related Posts

"Stand out, or don't bother" - quote by Sally Hogshead with an image of Sally standing next to the quote text
Every day, you’re in a battle for attention. You battle against a thousand shiny objects to earn your customer’s attention. If you can’t stand out, you can’t win. If you’re unwilling to stand out, don’t...

Are you motivated by enthusiasm and praise?  Or are you motivated by the threat of negative consequences? In other words… carrot, or stick?   (Me, I’m a carrot person.) People respond in very individual ways to...

The greatest gift you can give is to show someone else their highest value. Up to now, we’ve been looking at you, and your own highest distinct value. Now, let’s look at the people around...

Let’s be honest. You dread certain tasks. Really dread them. You might even wake up in the morning and experience a sinking “ugghhh” feeling when you remember it. Here’s the kicker: not only do you...

In the workplace, you will either succeed or fail based on your ability to communicate with confidence. If you succeed, your words will motivate and inspire action from others. If you fail, your message could...

Women’s History Month is about more than looking back. It is about recognizing the leaders shaping what comes next. That is why we are calling it Women’s Future Month, because the work women are doing...

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