Your 7 Fascination Advantages

When you add value to your listener, you fascinate them.

Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you and your message.

After a decade of research with over one million professionals, I’ve found that there are 7 different ways to communicate, and add value to your listener.

If you’ve taken the Fascinate® test, you know that you already have naturally fascinating qualities that positively shape how the world sees you. I call these your  7 Fascination Advantages.

You have all seven Advantages in your personality. In theory, you could use any of them to communicate your message. But there is generally one that comes most naturally for you.  This is the way that you most effortlessly and effectively communicate, when you most successfully capture people’s attention and make them want to connect with you and do business with you.

In this video I’ll walk you through a refresher on the 7 different Fascination Advantages.  Think of this as a refresher on the Fascinate System, so that you can revisit your own Advantages and work to become more intensely valuable to those that matter most.


Need a refresher on your Fascination Advantage® and how you can use that to position yourself? Log into your account and review your report today.

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

What’s your Halloween personality? Are you devilish or angelic? Ghoulish or glamorous? Normally, we show you how to be more authentic. But Halloween is different. For one night, you can unleash your secret streak of...

A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with Sally,...

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key...

Related Posts

What’s your Halloween personality? Are you devilish or angelic? Ghoulish or glamorous? Normally, we show you how to be more authentic. But Halloween is different. For one night, you can unleash your secret streak of...

A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with Sally,...

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key...

Send this to a friend