When you add value to your listener, you fascinate them.
Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you and your message.
After a decade of research with over one million professionals, I've found that there are 7 different ways to communicate, and add value to your listener.
If you've taken the Fascinate® test, you know that you already have naturally fascinating qualities that positively shape how the world sees you. I call these your 7 Fascination Advantages.
You have all seven Advantages in your personality. In theory, you could use any of them to communicate your message. But there is generally one that comes most naturally for you. This is the way that you most effortlessly and effectively communicate, when you most successfully capture people's attention and make them want to connect with you and do business with you.
In this video I'll walk you through a refresher on the 7 different Fascination Advantages. Think of this as a refresher on the Fascinate System, so that you can revisit your own Advantages and work to become more intensely valuable to those that matter most.
I was reading your book as I need to start branding from my practice being known from my name to be known by the company name .So we can explore options to expand it . we serve seniors in nursing homes , homes , assisted living .
You have definitely drilled these facts in a very simpler way .
Thanks !
AP S Sidhu,MD MBA
So good to hear it!