About The Author

World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.

1 Comment

  1. montre
    August 12, 2015 at 12:46 pm ·

    You're already familiar with this pressure.