About The Author

World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test. Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.


  1. LIndaLeeRahn
    July 6, 2014 at 4:06 am ·

    I learned about Fascinate from Social Media Examiner. Took the assessment and ordered the book! The assessment nailed exactly how the world sees me although I was "managing" the creative part of me in an attempt to be more alert. Now I'm inspired to be more of me and not suppress my Rockstar personality. Thank you! Thank you!    Bold Ideas | My Anthem 

  2. LaurieWheeler
    July 5, 2014 at 5:38 am ·

    Really love the book. Was a fan before, but this really fleshed it out for me. As a business coach dedicated to working with micro business owners, freelancers and Independent spirits, this put the icing on the cake as far as messaging is concerned. Absolute brilliance!    Innovative results 🙂 my anthem

  3. MarvinGreenberg
    July 1, 2014 at 4:20 pm ·

    I will look forward to hearing and reading about how the world sees me. I didn't know that people are that interested. Thank you!