8 Creative ways to apply personal branding

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction?

Your Personal Brand is your key to standing out.

Personal brand statements are something easily communicated in-person, but unless you can get everyone in the room with you to “woo” them, you need your online presence to speak for you.

Even before you meet in person, chances are everyone you come into contact with has already googled you.

Your personal branding is out there for all to see… The good, the bad and the downright embarrassing…

How can you make your online personal brand persuade and influence?

This is where your Anthem comes into play.

You may have heard them called personal brand statements, but we like to call them Anthems. In only two or three words, your Anthem describes how you are different, and what you do best. It’s simple to remember, easy to communicate, and instantly illustrates how you add distinct value.

Think of it as a “tagline” for your personality. Your Anthem is your personal brand statement.

Once you have your Anthem, download our FREE handy eBook with eight suggestions on how to apply your personal branding and increase your online presence in ways that leverage who you naturally are at your best.

If your personal brand fails to fascinate, you fail.

If you haven’t created your Anthem yet, don’t worry. We’re here to help. With the Ultimate Personal Brand Playbook, Sally leads you through the process, step-by-step. You can enroll here.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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