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Blog Elf Holiday personal brand Personal brand statement Sally Hogshead Seasonal

9 cool ways to modernize Santa’s personal brand

Fun fact: Santa is the world’s 2nd most recognizable character, right after Mickey Mouse. (Go Santa!) Just for fun, what if we updated Santa’s personal brand for 2020, with a...

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My holiday gift… because YOU are fascinating!

You know the Elf on the Shelf, right? He’s Santa’s naughty little helper. This year, the Elf on the Shelf has a new gift for you. (When my team and...

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