When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of... read more →
A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work... read more →
Imagine how much more profitable your business would be if you had a way to "read" your prospective client before you even started to offer your product or services.... read more →
What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even... read more →
Are you motivated by enthusiasm and praise? Or are you motivated by the threat of negative consequences? In other words… carrot, or stick? (Me, I’m a carrot person.) People... read more →
Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand... read more →
A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt... read more →
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But... If you’re unfamiliar... read more →
Vanilla ice cream is a crowd-pleaser. Most people like it, and almost everyone will eat it. It’s easy, comfortable, and safe. The Gap khakis of ice cream. Vanilla is the... read more →
Do you know a woman who underestimates herself? A woman who has no idea how amazing she is... whose heart is open to criticism? The world doesn’t know how to... read more →