A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work... read more →
Imagine how much more profitable your business would be if you had a way to "read" your prospective client before you even started to offer your product or services.... read more →
What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even... read more →
When you add value to your listener, you fascinate them. Fascination is an intense focus. And when you fascinate your clients, or your coworkers, they are focused on you... read more →
Are you motivated by enthusiasm and praise? Or are you motivated by the threat of negative consequences? In other words… carrot, or stick? (Me, I’m a carrot person.) People... read more →
I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days.... read more →
Conflict can rip a team apart, skyrocketing resentment against management or even pitting co-workers against each other. But office conflicts will calm down, or even dissolve entirely, once people understand... read more →
A quick story from the archives... Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt... read more →
The upside of Zoom meetings: You DON’T have to worry about what you’re wearing from the waist down. (Unless you have a clear glass desk.) But... If you’re unfamiliar... read more →
You never forget your first recession. Mine was after 9/11. (I literally opened an ad agency on September 10th, 2001.) Next came the 2008 crash. Marketing budgets were slashed. And... read more →