Fascinate | Fascinate Blog - How To Fascinate

8 Tips for a tough sell

Few things are so intimidating as the deadly silence of a tough client: their arms crossed, chins down, mouths set in a grim line, like a firing squad ready to kill your pitch. Yet it doesn’t matter…

What is fascination, anyway?

Fascination is a force that can rule both our thinking and our emotions. It can affect our most careful thoughts, choices or actions. So what does it really mean to fascinate? From Renaissance…

The Little Recession Playbook, Part II

We're all learning how to engage with each other in venues and settings we've never imagined. I, for one, think it's pretty great. Still, it takes some adjustment, awareness, and a willingness to take…

10 Embarrassing mistakes even smart people make over the phone

Ummm... Uhhh... That's what a deadly pause sounds like on the phone. On an important call, stalling or fumbling for words weakens your listener's impression of your confidence and conviction. It's not…

Winning the Lemonade Wars with 3 little words

One blazingly hot summer day, I learned a big lesson. My two sons decided to do a lemonade stand. But instead of setting up the usual table on the sidewalk, they made a game of it. Both kids set out…

Identify the personality of almost anyone

Imagine how much more profitable your business would be if you had a way to "read" your prospective client before you even started to offer your product or services. What if you could predict what…

How to read people (a free guide for teams)

What if you could “read” other people? What if you could predict how a co-worker would make decisions? What if you could predict what they would do… maybe even before they knew it themselves? That…

How my father gave me life (and 10 years later, saved it)

I regained consciousness to blinding lights on the operating room table. “You’ve been in a bad accident,” the surgeon said. I don’t remember much after that for several days. A few hours earlier, on a…

The Little Recession Playbook: 10 things you need to know right now

You never forget your first recession. Mine was after 9/11. (I literally opened an ad agency on September 10th, 2001.) Next came the 2008 crash. Marketing budgets were slashed. And so was I. Part of…

8 ways to make someone happy in a “wimzickle” world

One day, when my kids were young, they were all having a bad day. Nothing made them happy. So I asked them to make a list of ways to make other people happy. Here’s what they wrote... 8 ways to make…