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Voice your Opinion of Authority

Powerful people have a strong point of view. They lead with clear direction. Are you powerful? If you want to be perceived as a powerful leader, you must establish a...

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5 Surprising Marketing Moves from Tesla that Are Actually Brilliant

Some of the most successful marketing tactics that Tesla used to build its following seemed completely insane at first. Here’s how to apply them to your own brand. Not many...

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Science Explains Obsession With the Kardashians, Oprah, and Elon Musk (and How Your Business Can Use It)

Neuroscience explains why we’re fascinated with celebrity personalities, and how to use the same approach to grow a following for your brand. Why do we follow the people we admire?...

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How to protect your most innovative ideas

Genius is fragile. Especially creative genius. Big ideas can die at every step along the way. The more brilliant an idea, the more fervently it needs your protection. Below, three...

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How to be 34% more confident (and fascinating!) in meetings

Imagine this. You’re in a BIG meeting at work. You speak up to make a point. You clear your voice, and all eyes turn to you. Suddenly you realize… …everyone...

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