How do you fascinate? The Trust personality builds loyalty.

Garnering respect and maintaining loyalty through dependability, Trust personalities provide normalcy and comfort in chaotic environments. They carefully pay attention to detail, reinforcing consistency between expectations they set and results they deliver.There are seven different ways to communicate.

Trust personalities speak the language of STABILITY.

They build loyalty. They’re admired for their reliability, predictability, and comfort.

They aim to deliver on what they promise. When they’re on top of their game, they are often described as:

  • Stable
  • Dependable
  • Familiar

Since they are less keen on experimenting, they review what has worked well in the past.

They tend to go with the flow.

They don’t like to upset the applecart.

They prefer to work with familiar faces. They are comfortable following routines.

Who communicates with Trust? A few examples:

  • The politician who doesn’t flip-flop.
  • The customer who returns to buy the same pair of jeans year in and year out.
  • The neighbor who never runs out of milk or eggs–they’re always happy to lend you some.

A few fascinating facts about Trust in the workplace:

  • People with the Trust Advantage make decisions that benefit the team, even if that means extra work or complications for themselves.
  • Company staff members are twice as likely as their C-level counterparts to score high on the Trust Advantage.
  • Financial managers and advisors are six times more likely than marketing professionals to have a Trust Advantage.

If you use Trust, you don’t have to CHANGE who you are in order to grow your business or enrich your life. In fact, quite the opposite. You have to become MORE of who you already are.

Want to experience the language of stability for yourself? Watch this quick video:

Check out this short video, and you’ll see why Trust is the language of stability.
What makes YOU most impressive and influential?

Do you communicate with Trust, the language of stability?

If you need a refresher, or need to upgrade your Fascinate Profile, you can review your results when you log in here.

USE YOUR TRUST ADVANTAGE TO CREATE A FASCINATE ANTHEM THAT YOU CAN USE IN ALL YOUR MESSAGING.  DISCOVER HOW WITH ULTIMATE PERSONAL BRAND PLAYBOOK™.

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

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