Score your level of influence

Your level of influence as a professional will be measured by your ability to get others to listen and take action.

Your level of influence can be measured. And, it can be improved.

If you’re fascinating, you’re likely to wield greater influence.

If you’re not fascinating…well, you’re more likely to be forgotten. This is especially true in distracted environments. (And in this age of virtual communication, we’re all operating in distracted environments.)

In a distracted environment, the most fascinating option always wins. Always.

Are you building an influential personal brand? How effectively are you applying your natural personality Advantages?

Let’s find out.

THE INFLUENCE QUIZ

The following 5 questions will measure your level of influence, and how strongly your personal brand is shaping opinions, actions, and results.

For each of the following questions, rate yourself on a scale of 1 – 4, with 1 being not me” and 4 being “totally me.”

 1. Do people make a real effort to connect with you?
Do others go out of their way to connect with you–at in-person events, on social media or via email?

Score ____

 2. Are people talking about your ideas and opinions?
Are people interested in what you’re thinking and doing? Do people comment on and share your ideas?

Score ____

 3. When you give direction, do people consistently take action?
Do your words, recommendations and advice consistently prompt clear action?

Score ____

 4. Do you know how to affect the decisions of others?
Can you shape how people think and act? How persuasive would you say you are?

Score ____

5. Do people imitate your behavior, ideas, or technique?
Imitation isn’t just flattery– It’s a signal that you’re setting a standard of some sort. Are you doing anything worth copying?

Score ____

Now…tally your score.

If your score is 20 – 17: Great. Your personal brand is getting results. Keep reviewing your key traits to be consistently captivating.

If your score is 16 – 13: In certain situations, you’re making a difference. In other situations, you’re unnoticed, or even forgotten.

If you score 13 or below: Your personal brand is not as influential as you could be. People aren’t focusing on you and your message. And to make matters worse, they aren’t taking action. You can change this. You can build a more persuasive personal brand.

Once you know what makes you naturally persuasive to others, you can focus on these traits, and apply them to stand out and be remembered. (Want to find out which qualities make you naturally persuasive? Take the Fascinate Test and find out. It only takes five minutes.)

What was your overall score? Which of these 5 criteria was your top area of influence?

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About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

3 Comments

  1. SJ

    I score a 12 right now. Question 4 about knowing how to affect others’ decisions is my strongest point on here, currently. I have small circles at the moment and so I’m answering for my current state and circles of influence. Number 3 and number 5 are linked for me, because my ideas usually trigger something — positive responses, a better idea yet, a critique, a negative response, or even action. My ideas and suggestions are not just flat out ignored by those who know me, even if they disagree. I love Sally’s “intentional polarization” concept because that’s what I’ve been doing for years (as other people see me), unintentionally! It’s been interesting to realize that I am, indeed, as the test uncovers, a passion/innovation (A what? A CATALYST? Me???) and that’s why I have found some of what I have thought I was rather frustrating at times. So, yes, always learning….

  2. Jason

    10 – This put to words exactly what I am struggling with … fear of putting myself out there in a bold way. I am a subtle touch – mystique/passion.    I am digging into my report and the book to learn how I can continue to utilize my advantages to help others use theirs!

  3. TimiGleason

    As Prestige (presence/power), I am coming to grips with the reality that people are VOLUNTARILY seeking my unique point of view. I am working on being brave, diplomatic, and generous.     Score 20. Generally, people make an effort to connect with me, including recruit and enlist me to run things. But I don’t think admirers try to mimic me.     I just reunited with my grammar school gang…its been 50 years. I was “influential” & “more sophisticated” K-8th grade too. Who knew?

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