When people are buying your products or services, believe it or not, they’re not necessarily buying that product or service. What they are paying for is a certain type of experience, a certain type of interaction with you.
Did you know that there’s a direct correlation between how fascinating you are and how much money you earn?
Your personal brand identifies what makes you valuable, what makes you fascinating. It differentiates you from the crowd. Once you’ve clearly identified these traits, people are more likely to hire you, reward you, respect and listen to you.
People are willing to pay up to 400% more if they are fascinated.
You may already have a vague sense of your own personal brand. However, what are the precise benefits that people most positively associate with you? How can you market yourself clearly and consistently?
When you can identify the qualities that are most effective and compelling within your communication style, it’s very easy to link that to revenue.
Now here's the good news, you already have the qualities you need to build an intensely valuable personal brand. These characteristics are already right there inside your personality. The key is knowing what they are and how to communicate them.
The better you know how to describe yourself, the better you will be able to differentiate yourself.
So the real question is this: how are YOU different?
If you haven’t identified your Personal Brand yet, don’t worry. We’re here to help. In our One-Hour Personal Brand™ kit, I’ll lead you through the process, step-by-step.
This blog post motivates me to really focus on the continuation of not only building my brand, but also working to make it easy to allow those who support me to become actively involved in projects and programs that I lead and manage. Thank you Sally for your valuable insights. I look forward to reading more of your writing in the future.
So good to hear it!