Personal Brand Statement Examples

Just like how brands have slogans that immediately define their value, your personal brand can also describe itself. What words immediately convey your value? If you’re having some trouble finding your words look at these examples.

Passion + Trust
I am THE BELOVED. I have a reputation of being genuine and loyal. I pride myself on being dependable and having a sincere attitude.

Trust + Prestige
I am THE DIPLOMAT. I have the credentials and reputation of a man twice my age. Words I love include: impeccable, expertise, best-in-class, and – most importantly – results.

Mystique + Innovation
I am THE SECRET WEAPON. My opinions may be unassuming, but my experience speaks for itself. I have a mastery of witty and am always working toward independent innovation.

Prestige + Power
I am THE VICTOR. If you need someone with ambitious ideas and results-oriented solutions to help grow your business online then you need to work with someone who has an extremely focused expertise and access to a respected network of entrepreneurs and marketers around the world.

Power + Alert
I am THE DEFENDER. I have aggressive standards that yield tireless results.

Alert + Passion
I am THE COORDINATOR. I exceed client expectations by being attentive and proactive. I deliver practical results, based on my experience as a creative thought leader.

Innovation + Mystique
I am THE PROVOCATEUR. My goal is to shine a new light on your business and deliver opportunities for growth and optimization via surprising insights, independent problem-solving and unassuming communication.

Don’t have a personal brand yet? Find out how you’re different by taking the Fascination Personality Test.


Being great doesn’t matter if no one knows. (Click to tweet)

Create a persona brand that conveys your value instantly. (Click to tweet)

Stop focusing on what makes you better, focus on what makes you different. (Click to tweet)

Don’t miss a single fascinating tip!

Sign up to receive updates on our latest blog posts, offers, and more.

Blog post email and popup form

This field is for validation purposes and should be left unchanged.

About the author

Sally Hogshead

Sally skyrocketed to the top of the advertising world in her early 20s, fascinating millions of consumers for clients such as MINI Cooper and Coca-Cola. Since then, she’s published two New York Times bestsellers on the science of fascination, and is one of only 172 living members in the Speaker Hall of Fame. Over a million professionals have taken the Fascination Advantage® personality test to discover how others perceive their communication.

Recent Posts

As Women’s History Month draws to a close, we’re shining a spotlight on incredible women who are making waves in their respective fields. Our friends over at SpeakersOffice recently featured our fearless leader, Sally Hogshead,...

What’s your Halloween personality? Are you devilish or angelic? Ghoulish or glamorous? Normally, we show you how to be more authentic. But Halloween is different. For one night, you can unleash your secret streak of...

Related Posts

A quick story from the archives… Oliver is a consultant for the food industry. He advises business owners on ways to make their brand more profitable. In this excerpt of a coaching session with Sally,...

You only have seconds to make a meaningful first impression in-person or on the phone. How much time do you have in the virtual world to make your introduction? Your Personal Brand is your key...

A personal brand can boost your reputation. It can help you spread a message, build relationships, and grow your business. BUT… not always. Your personal brand can actually work against you. In fact, it can...

Send this to a friend