Who is Sally Hogshead?


World-class branding expert Sally Hogshead discovered a new way to measure how people perceive your communication, through the Fascination Personality Test.

Before researching the science of fascination, Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.

"The greatest value you can add is to become more of yourself."
- Sally Hogshead

Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting and branding, and was one of the most awarded advertising copywriters right from start of career.

Sally frequently appears in national media, including NBC’s TODAY and the New York Times. She was inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

She is the creator of the Fascination Personality test: the world’s first personality assessment that measures what makes someone fascinating. Unlike the Myers-Briggs type indicator or the StrengthsFinder™ test, this assessment is not about how you see the world–it's how the world sees you.

The science of fascination is based on a decade of research with over one million participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Sally Hogshead is also the New York Times bestselling author of How the World Sees You and FASCINATE: How to Make Your Brand Impossible to Resist as well as one of only 172 living members of the Speaker Hall of Fame®, the global speaking industry’s highest award for professional excellence. To become more successful, you don’t have to CHANGE who you are. You have to become MORE of who you are.



A "hogshead" is a barrel that holds 62 gallons.


Fast Facts About Sally

  • Graduate of Duke University
  • Lived with an African tribe inside a goat dung hut during college
  • Won more awards than any other U.S. writer in her second year in advertising
  • Named "the most successful junior copywriter of all time"
  • Founded her own ad agency by age 27
  • Clients have included Nike, Godiva, Aflac, and Mini Cooper
  • International, best-selling author
  • National Speaker Hall of Fame inductee

What Sally Believes

  • The world is not changed by people who sort of care
  • In a competitive environment, the most fascinating option always wins
  • The greatest value you can add is to become more of yourself
  • If you don't know your own value, don't expect anyone else to
  • To become more successful, don't change who you are--become more of who you are
  • Every time you communicate, you are either adding value or taking up space
  • Instead of focusing on strengths, highlight your differences
  • You don't learn how to be fascinating, you unlearn boring
  • Stand out, or don't bother

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